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Dramatic hotspot in super Santorini

Perched on top of a soaring volcanic cliffside, Fira – the gleaming capital city of Santorini –looks like something from an otherworldly painting. Studded with pristine, whitewashed buildings, Fira is not only charming but also a bustling cosmopolitan hub with plenty to keep both families and couples occupied and amused.

Fira holidays are, first and foremost, a dream for travellers who appreciate spectacle. From almost any point you choose in town, the views across the volcanic caldera, where the boats below bob like bath toys, are astonishing. When the sun sets to the west and the sky catches fire in the evening, you quite simply won’t be able to put your camera away. Shop, dine out, discover the local history at one of Fira’s excellent museums or get a feel for the cool local arts scene – you’ll find it all on holidays to Fira.

Explore our map of Fira

Your Fira questions, answered

Yes. There's a cable car, or – if you’re feeling brave – a zigzag set of 587 steps. Say hi to the adorable hard-working donkeys you’ll pass along the way.
With two strikingly different cathedrals at either end of Fira, and dozens of smaller churches in town, you won’t struggle to find a beautiful place of worship to visit.
Fira isn't short of nice restaurants, but for a quick local bite on-the-go, order a hand-held ‘gyros’ kebab from any one of the many vendors.

Hotels in Fira

Astro Palace
1,544 reviews
De Sol Resort
416 reviews
Lagadi Suites
55 reviews
Majestic
1,002 reviews
Melina
320 reviews