New research from Which? suggests package holiday prices for August 2026 are lower across many popular European destinations compared to last year, highlighting that travellers can still find excellent value despite ongoing cost-of-living pressures.

According to Which?, some of the biggest savings can currently be found in destinations including Türkiye, Greece and Spain. The findings challenge the perception that holidays are becoming increasingly expensive and highlight that there are still opportunities for savvy holidaymakers to secure great-value breaks

Why package holidays continue to offer strong value

As household budgets remain under pressure, package holidays continue to grow in popularity because they offer both convenience and financial certainty. Rather than booking flights, accommodation and transfers separately, customers benefit from one straightforward booking that bundles everything together

The cheapest European destinations for a last-minute holiday

Destination

Average price pp/week

Price drop (March to July)

Dalaman area, Türkiye

£808

14% cheaper

Kefalonia

£829

11% cheaper

Costa Dorada, Spain

£832

9% cheaper

Gran Canaria

£851

14% cheaper

Costa Blanca, Spain

£859

6% cheaper

Tenerife

£866

10% cheaper

Malta

£869

6% cheaper

Costa Brava, Spain

£878

6% cheaper

Peloponnese, Greece

£903

16% cheaper

Source: Which? – read more here

Flexibility can mean cheaper holiday deals

The Which? research highlights an important point for holidaymakers looking to save money: flexibility can pay off. Travellers who are open to alternative departure dates, nearby airports or different destinations are often best positioned to take advantage of price fluctuations and limited-time offers.

Looking beyond the headline price

Whilst price remains an important consideration, holidaymakers should compare what is included before making a booking decision.

A lower upfront price may not always represent the best overall value if essential extras such as luggage, transfers or financial protection need to be purchased separately later.

Book with confidence

At easyJet holidays, our package holidays include return flights, accommodation, and 23kg luggage and transfers on beach breaks. All holidays are ATOL protected and benefit from Ultimate Flexibility, which includes a refund guarantee, booking amendment options and a Best Price Guarantee.

Read more by visiting https://www.which.co.uk/news/article/cheap-last-minute-package-holidays-2026-aAsph1v30cic