From more holiday choice and greater flexibility to smarter digital services and a responsible approach to tourism, easyJet holidays is continuing to evolve the package holiday around what matters most to customers.
At World Travel Market (WTM) 2026 in London, the tour operator brought this approach to life through conversations with tourism leaders, hotel partners and the wider travel industry, focused on how collaboration, technology and responsible growth can help create even better holidays.
Giving customers more choice, backed by strong partnerships
Giving customers more choice starts with building strong relationships with the destinations and hotels they want to visit.
easyJet holidays works with more than 10,000 high-quality hotels in over 100 destinations across Europe and North Africa, providing customers with a wide range of beach and city holidays.
At WTM, easyJet holidays representatives met senior tourism leaders from destination partners including Tunisia, Malta, Cyprus, Greece, Egypt, Türkiye, Croatia and Morocco, to strengthen relationships and discuss new opportunities for collaboration.
The tour operator also welcomed more than 300 destination management companies, tourist boards and hoteliers to its annual partner event, where CEO Garry Wilson highlighted the importance of collaboration and benefits of tourism with destinations and local communities.
Reinventing the package holiday
For easyJet holidays, growth is also about making the package holiday itself better.
At WTM, Garry Wilson joined George Kipouros, Editor in Chief of Wanderlust, for a fireside chat titled ‘The Package Holiday, Reinvented.’
The discussion explored how easyJet holidays is evolving the traditional package holiday through greater flexibility, digital services and customer protection, alongside the growing role of technology and AI in making the holiday experience simpler and more seamless.
Customers are at the heart of the easyJet holidays experience. The tour operator is now taking more than three million customers on holiday annually and is committed to improving the customer experience at every touchpoint in the holiday journey – from booking through to travel.
Sustainability at the forefront, not as an afterthought
Creating better holidays also means considering the impact tourism has on the places customers visit.
Garry Wilson, during his WTM fireside chat, highlighted the importance of having an open dialogue with communities in resort to demonstrate the advantages of tourism.
Through its Holiday Better strategy, easyJet holidays is working to make sustainable holidays mainstream, whilst supporting destinations and local communities to benefit from tourism.
The sustainability strategy is centred around three commitments:
Creating better holiday choices – supporting hotel partners in achieving a GSTC recognised or equivalent certification
Keep our holidays special – supporting locally owned business and communities with initiatives and work with organisations such as Planeterra to help connect communities with travellers
Transform travel for everyone – help drive industry wide change and partner with UN Tourism to introduce a tourism-specific ESG framework
