"OK I'm going to write a long review, and it's positive. You'll have to decide for yourself whether there are better options for the same price and neighborhood, it's never easy to choose. My stay was in the first half of April 2026.
I traveled solo but still booked a double room to avoid the notoriouly tiny single rooms of London hotels in general. The room I ended up with was on the second floor (third floor to Americans) in the back, and was very quiet day and night. There was plenty of space, the perfect amount for me: drawers, closet, safe, good TV, comfortable and clean bed, and importantly an excellent bathroom with strong hot shower (rain shower as well as hand-held option), and problem-free toilet and sink with strong water pressure. High-end large towels (I stayed six nights and never even needed to use the second set of towels that had been laid out). So the room was a plus, in fact it was better than I had feared based on previous London visits to other hotels.
As for the restaurant, I only used it once, the first night for dinner (fish n chips). Not inexpensive, but comparable to restaurants in London. The food was good, the service pleasant. I never used the breakfast (I didn't prepay for breakfast either), because I was not leaving my room until 10:30 AM each morning.
Decor: some are saying it's dated, but to me that was a plus. It's not dated in a bad "this is dirty" way, it's dated in a "this is a classic London hotel" way, with a grand staircase and hallways that aren't some boring modern function-over-form variety.
Staff: I had nothing but friendly banter with the reception staff and bartender. No rudeness detected at all. In fact, we shared some laughs.
Location: very handy because about a 7-8 minute walk (less if you walk faster than I do, which is likely) to two differnt tube stations: (1) Tottingham Court Rd station (on two main tube lines in central London, and just two stops away from Paddington station, which I had to use several times during my 7-day, 6-night stay), and (2) Holborn station, on the Central Line, which was useful for getting back from certain locations.
For walking from the hotel, you have the British Museum just 5 minutes away by foot, and Shaftesbury Avenue almost across the street, leading to Covent Garden, Leicester Square and Oxford Circus. The High Holburn area is also an easy walk.
Now late at night, which is when I was aways returning after going out to concerts etc, while it was convenient to take the tube back, it was a mental adjustment to realize it's safe, because especially on Sunday night everything is shut, even the pubs, and virtually no one but you is walking the final five minutes to the hotel from either direction. But I made the mental adjustment, realizing that it was actually quite safe, and that all kinds of solo pedestrians were doing the same, albeit few of them.
Then again, if you don't plan on strolling back close to midnight, you'll never have that sensation of empty-ish streets.
I don't have enough experience to persuade you to choose this hotel and not another one in the same price category with the same star ranking, but I can let you rest assured that this will always be a worthy option. It felt good coming back to this place each night, and was just what I needed from a hotel room.
One tip when arriving the first time from Tottenham Court tube station: don't accidentally turn left on Bloomsbury Street, as I did, because it's not the right street. You wan to continue straight on New Oxford St., and gently veer left later on, onto Bloomsbury Way (not Street). :-)"
