New Price Index shows bundling flights and hotels into a package deal saves savvy travellers up to £378 compared to booking separately.
Over half (53%) of Brits would prefer to use money they save for shopping and experiences rather than paying more for a trip they book themselves
The data comes as easyJet holidays expands its city break offering via a new Expedia Group B2B partnership, unlocking thousands of top European city hotels in a single, ATOL-protected booking.
British holidaymakers can unlock up to £378 in extra spending money for their European city breaks simply by booking their trip as a package rather than building it piece-by-piece. According to new research commissioned by easyJet holidays and conducted by Censuswide among 2,000 nationally representative UK consumers aged 18 and over, over half (53%) of Brits would prefer to use money they save for shopping and experiences rather than paying more for a trip they book themselves.
easyJet holidays expands city break offering
The findings come as easyJet holidays launches a major expansion of its city break portfolio. Powered by a new partnership with Expedia Group B2B, customers booking a flight on easyJet.com can now choose to add a hotel from thousands of additional options across Europe’s most popular city destinations, turning their flight and hotel into a package in just a few clicks.
Research also reveals that almost half (45%) of Brits have actively travelled overseas to purchase designer items and luxury goods or bought something spontaneously on holiday, with only a quarter (25%) saying they booked their travel and accommodation as a package. Choosing a package holiday makes planning a shopping city break effortless, removing the stress around logistics and multiple bookings. A new Price Index, commissioned by easyJet holidays, compared the cost of booking individual travel elements against package deals.
The new proposition means customers can seamlessly combine their preferred flights and accommodation, alongside optional luggage and transfer add-ons, into one effortless booking. Every city break package is fully covered by ABTA and ATOL protection, giving holidaymakers complete peace of mind alongside maximum value.
Unlocking savings for savvy shoppers
The results also show that booking package was cheaper than arranging the same trips independently across the destinations analysed, saving travellers an average of £328 and up to £378 on travel alone. When combined with European luxury retail savings, savvy shoppers can unlock total combined savings of up to £1,724.
Trying to build a getaway piece-by-piece often leads to unexpected expenses. Rather than securing a bargain, travellers who booked their flights and accommodation separately ended up spending up to £378 more than package bookers. On top of higher standalone hotel rates, holidaymakers admit that additional costs across airport transfers (17%) and booking fees (15%), meant they spent more than expected when booking travel separately.
Despite these potential savings, 70% of Brits remain unaware that luxury items such as designer handbags often carry significantly lower price tags in European boutiques than on UK high streets. This knowledge gap comes even as over a fifth (21%) of shoppers state they would travel abroad specifically to buy luxury goods if it saved them between £250 and £499, a threshold easily unlocked when packaging travel and shopping savings together.
The easyJet holidays price saving index: A benchmark comparison of DIY travel costs versus easyJet holidays bundled packages, alongside European luxury retail savings.
(Travel and retail pricing sourced on 21st September 2026).
Destination & District | Curated Designer Item | London Price (Bond St) | European Boutique (Post-VAT) | Retail Price Saving (Europe Boutique vs Bond Street) | Independent Travel Booking (Flights + Hotel) | easyJet Package (Inc. additional 23kg Bag) | Package Travel Saving | Combined Consumer Savings |
Rome (Via dei Condotti) | Fendi Medium Peekaboo | £4,300 | £2,954 | £1,346 | £735 | £357 | £378 | £1,724 |
Paris (Avenue Montaigne) | Dior Medium Lady Dior | £5,300 | £3,889 | £1,411 | £619 | £329 | £290 | £1,701 |
Milan (Via Montenapoleone) | Celine Teen Triomphe | £3,100 | £2,206 | £894 | £693 | £383 | £310 | £1,204 |
Madrid (Calle de Serrano) | Loewe Medium Puzzle | £2,850 | £1,945 | £905 | £644 | £314 | £330 | £1,235 |
Geneva (Rue du Rhône) | Saint Laurent Sac de Jour | £2,450 | £1,747 | £703 | £651 | £321 | £330 | £1,033 |
Irene Roberts, Head of Cities at easyJet holidays, said: "City breaks are all about making the most of a few days away, and we want to make that as easy and affordable as possible. Our new partnership with Expedia Group B2B means that when customers book their easyJet flights, they can now choose to add a hotel from thousands of options across Europe’s best-loved cities, while getting the value, convenience and protection that comes with booking a package.
“And with our research showing holidaymakers could save up to £378 compared to booking their flights and hotel separately, that’s more money to spend enjoying the city when they get there.”
To explore the thousands of newly available city hotels and book an ATOL-protected package break, visitwww.easyjet.com/en/holidays.
The research was conducted by Censuswide, among a sample of 2000 nationally representative UK consumers 18+. The data was collected between 01.10.2026 - 05.10.2026. Censuswide is a member of the Market Research Society (MRS) and the British Polling Council (BPC), and a signatory of the Global Data Quality Pledge. We adhere to the MRS Code of Conduct and ESOMAR principles
Price Index Methodology and Disclaimer: Travel and luxury retail pricing data was collected and benchmarked on 21st September 2026. All travel price comparisons are based on a 2-night weekend stay for two adults sharing a standard room at a centrally located 4-star boutique hotel in each destination during off-peak shoulder season travel dates (sampled for 13th–15th November 2026). All travel rates, flight fares, hotel pricing, dynamic packaging discounts, luxury retail prices, and exchange rates are subject to continuous change and availability. Actual package savings and retail price differences may fluctuate depending on departure airport, travel dates, booking lead time, room availability, dynamic currency exchange rates, and individual retailer pricing updates.
For further information, please contact the easyJet Press Office on 01582 525252 or log on to www.easyjet.com/en/news
About easyJet holidays
easyJet holidays, launched in 2019, is a leading package holiday provider operating from the UK, Switzerland, Germany, and France.
In 2025, it took over 3.1 million customers on holiday, providing great value beach and city breaks to more than 10,000 hotels across 100+ destinations in Europe and North Africa. It offers a wide range of holiday types, including its market-leading Luxury Collection with handpicked 5* hotels and expertly curated packages.
ATOL-protected holidays can be booked via its website or 7,000+ travel agents, starting from a £60 deposit per person and including flights, accommodation, 23kg luggage, and transfers on beach breaks. easyJet holidays is an ABTA member and offers Ultimate Flexibility with booking changes, a refund guarantee, and Best Price Guarantee.
Crowned Champions of Sustainability, easyJet holidays’ ‘Holiday Better’ strategy focuses on making more sustainable holidays mainstream, minimising tourism impacts, and embedding sustainability in its business. It partners with UN Tourism to develop an ESG framework for tourism, creating tools to measure industry impact on people, planet, and prosperity.
easyJet holidays was also named one of The Sunday Times Best Places to Work in 2023, 2024, and 2025.
