Asni Breaks

Tucked into the foothills of the High Atlas Mountains, Asni is a chic, tranquil retreat where Berber tradition meets boutique luxury. It’s all about panoramic views, fragrant gardens, and sun-drenched terraces – and it’s just 90 minutes from the bustle of Marrakech. It’s Morocco, but elevated – in every sense of the word.

Wake up to birdsong and snow-dusted peaks, then start your day with mint tea on a terrace overlooking olive groves. Saturdays bring Asni’s lively souk – a true cultural spectacle where locals barter for spices, rugs, and everything in between. It’s a feast for the senses (and your suitcase).

When it comes to luxury, Asni doesn’t do flashy – it does tasteful. Head over to the world-renowned Kasbah Tamadot, Sir Richard Branson’s mountainside hideaway, where every cushion, candle, and courtyard whispers effortless style. Think infinity pools with mountain views, lavish Moroccan feasts, and spa treatments scented with orange blossom and rose.

Feeling adventurous? Asni is your launchpad to the majestic High Atlas, where every path leads to drama – in the best way. Take a private guided trek through storybook valleys dotted with walnut trees and Berber villages, or set your sights on Mount Toubkal, North Africa’s tallest peak, for a summit that earns serious bragging rights. Afterwards, reward your efforts with a steamy hammam, a silk robe, and a glass of local wine by the fire.

As the sun slips behind the peaks, candlelit courtyards glow, the gentle strum of a lute drifts through jasmine-scented air, and the scent of slow-cooked tagine lingers on the breeze.

Evenings here are less nightclub, more 1001 Nights – think fireside drinks under star-strewn skies, live traditional music, and maybe a mint tea nightcap in a silk-draped lounge. It's subtle, soulful, and effortlessly chic.