"Location: this hotel is situated at the far end of Alcudia and it can be a 15 min walk to get to the 'strip' (Av. Pere Mas i Reus) or the beach. It's nice if you want a quiet holiday as it's out of the way, there is a local supermarket (Eroski) nearby which sells everything you need, and I can recommend the Panord bakery for breakfast or lunch. We didn't have food at the hotel, so cannot comment on it, but it did seem pricey, which is why we didn't eat there.
Atmosphere: quiet, good if you like it, but there's no entertainment at all for either adults or children, no music round the pool. There's a real melting pot of nationalities that stay here, and it certainly does not feel like 'Brits abroad', everyone is generally respectful of each other. Reception were always pleasant and understanding. They have an offer whereby you can pay €10 and then for the entirety of your stay you are welcome to borrow items and toys for the beach and pool, which we loved. It meant we didn't have to spend a small fortune buying everything, and we weren't contributing to landfill at the end of our holiday when we needed to dispose of stuff. It even included things like armbands for kids and I even saw an inflatable seat for babies. We took things like a parasol, buckets and spades, there were a few cool boxes too so you could take a picnic to the beach (word of warning, do not buy any goods or services from traders on the beach, you can be prosecuted by the police for doing so and patrols are regular).
Room: we had a two bed apartment (which was great as it meant our toddler could have her own room so we could have a wind down at the end of the evening without disturbing her). Our apartment is one of the old style, fine and clean enough, but showing its age and missing things like basic cooking utensils (we bought a fish slice from Eroski). But it is a fully equipped apartment, ours even had a dishwasher, as well as a washing machine, iron and hairdryer.
The balcony was huge, but it did have the problem that the exhausts for the air conditioning units were on the balcony. You couldn't sit outside and enjoy the balcony when they were on. Also, our air conditioning units were only partly working; luckily the one in our daughter's room worked fine, our bedroom was intermittent, and the living room was broken.
We had a TV in both the living room and main bedroom, and we took our Fire TV stick to plug in to the TV. There's a few English TV channels on the main TV.
We were here for 10 days and the apartment was cleaned once during the holiday.
The pool: it's not the same as in the photo, the walkway has been removed, and nearly half of the pool has been replaced by patio to accommodate sunbeds. We never struggled to get a sunbed, at this time of year the hotel is fairly quiet. Pool is open 11am-7pm. The pool is about 1.5m deep, with a couple of ladders for getting in and out, plus a shallower bit and a ramp for children and people with mobility issues. There is a poolside bar that sells drinks and crisps, but it's not open late afternoon."
