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easyJet and easyJet holidays reveal top travel trends for 2024

27th Dec 2023Our business
  • Top five destinations for flight bookings during the first week of the Big Orange Sale were Amsterdam, Paris, Geneva, Alicante and Malaga
  • Flights to Egypt, Milan and Lapland have risen in popularity for Brits in 2024
  • Flights to Grenoble and Turin saw a ‘ski-jump’ in popularity compared to last year
  • All-inclusive, seven-night breaks most popular for easyJet holidays package trips with Tenerife, Lanzarote and Hurghada topping the table for beach packages
  • Paris, Amsterdam and Iceland proving to be the most popular city packages since the start of the sale
  • More people are spending the festive period shopping for package holiday deals, with web and app visits up for both Christmas and Boxing Day
  • Discounted fares and package holidays are still available until 5 February 2024.

easyJet and easyJet holidays have revealed the latest travel trends for 2024 as bookings took off during the first days of its biggest ever Big Orange Sale, offering up to 20% off over two million seats across Europe and up to £300 off package holidays until 5 February 2024.

Flights to Amsterdam, Paris, Geneva, Alicante and Malaga from the UK proved to be the most popular during the sale’s first week, while Hurghada in Egypt, Rovaniemi in Lapland and Milan are among the destinations to have experienced the greatest rise in popularity compared to 2023. Since the launch of the sale, destinations including Prague, Nantes, Berlin, Bilbao and Verona also increased in popularity for Brits compared to 2023.

Package holidays remain popular for 2024, with all inclusive, seven night breaks in highest demand during the first week of the sale. Tenerife, Lanzarote and Hurghada led the way for beach breaks and Paris, Amsterdam and Iceland proved most popular for city escapes, which account for stays of three to five nights.

More people are spending the festive period searching for holiday deals, with easyJet holidays web and app visits up over 40% on Christmas Day and up nearly 80% on Boxing Day compared to last year, with between 4pm and 6pm being the busiest time of day to make a booking.

In the first week of the sale, flights in January were most popular, as British consumers snapped up last minute winter sun breaks. Bookings to Tunisia during the start of the sale saw a boost compared to last year, as well as Hurghada and Almería in the Spanish region of Andalusia.

Geneva, Lyon and Innsbruck are proving most popular for ski breaks at the start of the sale. The airline has been focussing on expanding ski routes with the addition of three aircraft in Switzerland and will see a 20% increase in its ski flying programme this year compared to last.

May proved to be the most popular summer month for flight bookings in the first week of the sale, with people taking advantage of half term deals to the likes of Palma de Mallorca, Malaga and Faro, while August is set to be the most popular departure month for package holidays.

Faro is the most-booked peak summer destination since the sale began, while the Egyptian resort of Sharm El-Sheikh, Agadir in Morocco, Malta, Verona and Valencia have all seen early signs of greater popularity compared to 2023.

The booking trends follow recent research carried out by the airline in November 2023 that showed more than two thirds of Brits (67%) have said they more likely to travel abroad in 2024 than in 2023. Protecting holiday spend remains a priority for most with over three quarters (77%) saying they will prioritise spending money on a holiday over anything else in their yearly budget –  up from 70% last year.

Great value deals are still to be had during the Big Orange Sale with up to 20% off 1.2 million seats across thousands of flights to and from the UK, from just £24.99 and up to £300 off on easyJet holidays, with over 5000 hotels to pick from.

Johan Lundgren, easyJet CEO commented:

”Year after year we continue to see the value and importance of holidays to consumers, which is evident in this traditionally busy booking period for holidays. It’s great to see North African destinations seeing a resurgence in popularity alongside last minute winter sun, city and ski bookings for the new year. Destinations in Spain and Portugal remain firm favourites for our customers time and time again, while the popularity of easyJet holidays packages shows no sign of slowing down, with all-inclusive breaks proving most popular for 2024.

“With flights from the UK to over 130 destinations to choose from across Europe, North Africa and the Middle East, package holidays available to over 5000 hotels and customers choosing us for our network and fantastic value for money, easyJet is looking forward to taking even more people on the holidays they value in 2024.”

All easyJet holidays include 23kg of luggage per person, flights and hotel and accommodations as well as transfers on all beach holidays and are covered by its Ultimate Flexibility includes a refund guarantee, freedom to change a booking and a Best Price Guarantee.

easyJet serves 21 airports across the UK, offering more than 460 routes to over 130 destinations from the UK to Europe, the Middle East and North Africa. To discover more about easyJet’s UK network and to book, visit easyJet.com.

-ENDS -

For further information, please contact the easyJet Press Office on 01582 525252, log onto www.easyJet.com or follow @easyJet_Press

For more information, interview requests or imagery, please contact the team on Holidays.pressoffice@easyjet.com / 01582 525374

About easyJet

easyJet is Europe’s leading airline offering a unique and winning combination of the best route network connecting Europe's primary airports, with great value fares and friendly service.

easyJet flies on more of Europe’s most popular routes than any other airline and carried more than 96 million passengers in 2019 – more than 16 million travelling for business. The airline has over 300 aircraft on nearly 1000 routes to more than 150 airports across 35 countries. Over 300 million Europeans live within one hour's drive of an easyJet airport.

easyJet aims to be a good corporate citizen, employing people on local contracts in eight countries across Europe in full compliance with national laws and recognising their trade unions. The airline supports several local charities and has a corporate partnership with UNICEF which has raised over £16m for the most vulnerable children since it was established in 2012.

The airline joined the UN-backed Race to Zero in November 2021 and has published its roadmap to net zero carbon emissions by 2050, with a focus on new technology and the ultimate ambition to achieve zero carbon emission flying across its entire fleet, which the airline is working on together with its partners including Airbus, Rolls-Royce, GKN Aerospace, Cranfield Aerospace Solutions and Wright Electric. The roadmap also features a combination of fleet renewal, operational efficiencies, airspace modernisation, Sustainable Aviation Fuel and carbon removal technology. Additionally, it includes an interim carbon emissions intensity reduction target of 35% by 2035. Since 2000, the airline has already reduced its carbon emissions per passenger, per kilometre by one-third through continued fleet renewal, efficient operations and aiming to fill most of its seats.

Innovation is in easyJet’s DNA – since launching over 25 years ago, easyJet changed the way people fly to the present day where the airline leads the industry in digital, web, engineering and operational innovations to make travel more easy and affordable for its passengers.

About easyJet holidays

easyJet holidays offers great-value beach, city and lakes holidays to more than 100 destinations across Europe, directly through its website and through over 3000 travel agent partners. The ATOL-protected holidays company combines easyJet’s flexible flight programme, with handpicked hotels and best-in-class technology to provide hassle-free personalised holiday experiences which can be secured with a deposit of just £60 per person. The holidays operator is an ABTA member too, providing additional reassurance to customers under the UK’s most trusted travel scheme. With a range of holiday types, from adult and family to luxury and undiscovered, transfers included on beach holidays, 23kg hold luggage included on all bookings, and over 5,000 hotels, across over 500 resorts, customers can holiday the way they want.

All easyJet holidays are covered by its Protection Promise, an industry leading policy giving customers ultimate flexibility, protection and reassurance and letting them book with total confidence. The Promise offers a refund guarantee, freedom to change a booking, a reduced balance due date, a Best Price Guarantee, and deposit refunds.

In 2021 easyJet holidays launched its inaugural sustainability strategy focusing on three key pillars – create better holiday choices which is about making sustainable travel affordable and accessible to everyone; keep our holidays special which is maximising the benefits and minimising the negative impacts of travel and tourism, and transform travel for everyone which means embedding sustainability into business decisions and behaviours and driving meaningful change in the industry. Through ongoing collaboration with the Travel Foundation, the University of Oxford, and as a member of the GSTC, easyJet holidays is focused on building its research, partnerships and certifications, and taking action to make a positive impact on the people and places that make its destinations so special.