Ahead of its first fully operational summer, easyJet holidays is today launching a new brand campaign and releasing its new brand logo.

The campaign will be the biggest standalone marketing activity the tour operator has undertaken since it launched in November 2019 and will run across digital, social media, radio and out of home.

It also sees the return of hide & seek, the holiday provider’s very first venture into TV, re-edited to emphasise on the brand and proposition.

Both the advert and brand campaign creative will showcase easyJet holidays’ new logo, which takes on an eye-catching, fun new look.

The campaign and new logo have been developed in collaboration with communications agency VCCP and encourages holidaymakers to find their perfect package holiday at thousands of amazing hotels around Europe.

The full advert, which will first air today at 21:15 on ITV, can be viewed here.

Richard Sherwood, Marketing Director for easyJet holidays, said: “We launched our business in late 2019 with an ambition to shake up the holidays industry. After two years of uncertainty in the pandemic, the future looks incredibly bright as we enter our first fully operational summer and look forward to taking hundreds of thousands of people away on their well-deserved holidays.

“Our identity is evolving which meant it was time to create a bolder, more unique and contemporary logo for our business, which emphasises holidays but keeps us unmistakeably part of the easyJet family.

“We chose to debut our fresh new look with a fresh new advertising campaign in time for summer, including our return to TV, so we look forward to our brand being back out there for all to see as holidays make their long-awaited return.”

-ENDS-

For more information please contact the team on holidays.pressoffice@easyjet.com / 01582 525374.

 

About easyJet holidays:

 

easyJet holidays offers great-value beach, city and lakes holidays to more than 100 destinations across Europe, directly through its website and through over 3000 travel agent partners. The ATOL-protected holidays company combines easyJet’s flexible flight programme, with handpicked hotels and best-in-class technology to provide hassle-free personalised holiday experiences which can be secured with a deposit of just £60 per person. The holidays operator is an ABTA member too, providing additional reassurance to customers under the UK’s most trusted travel scheme. With a range of holiday types, from adult and family to luxury and undiscovered, transfers included on beach holidays, 23kg hold

 

luggage included on all bookings, and over 5,000 hotels, across over 500 resorts, customers can holiday the way they want.

 

All easyJet holidays are covered by its Protection Promise, an industry leading policy giving customers ultimate flexibility, protection and reassurance and letting them book with total confidence. The Promise offers a refund guarantee, freedom to change a booking, a reduced balance due date, a Best Price Guarantee, and deposit refunds.

 

In 2021 easyJet holidays launched its inaugural sustainability strategy and became the first major UK tour operator to offset the carbon emissions from its package holidays, comprising the fuel used for flights and in-destination transfers, as well as the energy used from hotel stays without any cost being passed to customers. The new strategy focuses on three core pillars – create better holiday choices which is about making sustainable travel affordable and accessible to everyone; keep our holidays special which is maximising the benefits and minimising the negative impacts of travel and tourism including a commitment to support hotels it works with to achieve certification by a GSTC accredited certification body or certification to a GSTC recognised standard, and transform travel for everyone which means embedding sustainability into business decisions and behaviours and driving meaningful change in the industry.