Holidays in
Positano

The Amalfi Coast’s colourful retreat

Among the Amalfi Coast’s most popular spots, Positano holidays promise a picturesque setting. The village’s steep hillside is lined with an array of pretty houses in pastel colours, punctuated by elegant domed churches overlooking the beach, and the town is a magnet for stylish travellers. A major shipping port until the 19th century, Positano’s fortunes dwindled until its exceptional beauty began to attract the attention of holidaymakers.

Home to one of the region’s longest beaches, the Spiaggia Grande, today Positano is a glamorous resort town, yet retains much of its original character. Restaurants serve excellent local cuisine, and the boutiques are full of treats drawing on the region’s famous lemon production. Sunbathing and swimming are top of most visitors’ lists on holidays to Positano, but there’s an unmissable church and town museum, as well as expeditions into the surrounding countryside on offer. For a glamorous Amalfi Coast holiday, Positano is the quintessential destination.

Your Positano questions, answered

The ‘delizia al limone’, a light sponge cake filled with tangy lemon cream, is the region’s famed lemon dessert, and Positano has plenty of super-fresh seafood on offer as well.

Positano supposedly refers to a religious painting whispering ‘posa, posa’ or ‘set me down’ to a sailor off the coast. He dropped it into the sea and it washed ashore where the town now stands.

The streets and beach fill up quickly in summer, so if you want a more relaxed experience consider coming earlier in the season, around May or June.

Best things to do in Positano

Feed your fashion passion

Moda Positano appeared in the 1960s, when local tailors started creating beachwear by sewing together bright fabrics in an array of colours. This classic, timeless style is available from many of the town’s boutiques.

Choose culture

Beneath the Chiesa di Santa Maria Assunta, the town’s beautiful main church, you’ll find the Museo Archeologico Romano, comprised of the well-preserved remains of an ancient Roman villa, and the church’s crypt.

Take a hike

In the hills over Positano there are footpaths and trails leading to natural wonders such as the Oasis of Vallone Porto, with gorgeous waterfalls, and flora and fauna to discover.