Across the bay from Saint Tropez
Steeped in history and culture, this unique seaside town on the French Riviera offers a mix of Mediterranean beauty, old-world charm and vibrant modern life. Located right across the bay from Saint-Tropez, it provides an elegant yet less crowded alternative to its famous neighbour, while still boasting golden beaches, scenic promenades, and lively markets – Sainte-Maxime is Saint-Tropez’s less showy little sister.
If you want to get some sand between your toes, the town’s Plage de la Nartelle is a highlight, known for its soft sand and crystal-clear waters, perfect for swimming and sunbathing. The old town’s filled with quaint boutiques, cafés, and restaurants, where you can sample Provençal cuisine, fresh seafood, and local rosé wines. For a dose of culture, the Musée de la Tour Carrée offers a glimpse into the town’s history.
For outdoor enthusiasts, you explore the Massif des Maures, ideal for hiking and cycling, while golfers can play a round or two at the Sainte-Maxime Golf Club. If you fancy dipping into the nearby glitz, a quick ferry ride connects you to Saint-Tropez, making day trips effortless. With its bustling marina, vibrant nightlife, and year-round sunshine, Sainte-Maxime is an ideal Riviera retreat for both relaxation and adventure.
Exciting tours and activities
From priority access for attractions, to day trips to historic sites, here’s our must see activities in SainteMaxime
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Explore our map of Sainte-Maxime