Package holiday provider easyJet holidays has partnered with Winnow, AI-powered food waste prevention company, to launch ‘A Practical Guide to Reducing Food Waste in Resorts’ - a new white paper designed to help hotels drive positive operational impact, in collaboration with UN Tourism.  

easyJet holidays aims to make more sustainable holidays mainstream by providing better holiday choices for its customers, which is why its equipping its hotel partners with this practical guide to help them measure their food waste. 

The tour operator took part in events in Mallorca and Rhodes, where hoteliers, government representatives and industry experts came together to share operational challenges and develop practical solutions. 

Designed to support both compliance and performance improvement, the guide provides practical steps, case studies and measurable benchmarks that resorts can apply within their own operations, including:  

• Improved measurement around forecasting, production planning and preparation 

• The use of Winnow’s AI tools – which have helped Iberostar Hotels & Resorts to reduce waste sent to landfill by 69% from 2021 to 2024, with the help of dedicated teams  

• The use of structured Food Waste Prevention Plan aligned with the internationally recognised food waste hierarchy - now embedded in EU policy - which prioritises prevention and reuse as the most effective and value-creating actions 

Matt Callaghan, Chief Operating Officer at easyJet holidays, said: 

“As an industry leader, we have a responsibility to protect the destinations that make our holidays so special. Reducing food waste is one of the most effective ways to cut emissions, strengthen resilience and support local communities, which is why we’re proud to launch this practical guide to help tackle the issue. 

“Collaboration is central to our sustainability strategy, and by partnering with Winnow, we’re able to offer our brilliant hotel partners the expertise and tools they need to reduce food waste and help make more sustainable holidays mainstream. I’m excited to see our partners put this knowledge into action and drive meaningful reductions in food waste across their operations.”  

Marc Zornes, Founder & CEO of Winnow, said: 

“Resorts operate some of the most complex and dynamic food environments in hospitality. The leaders featured in this guide show that with the right data and operational focus, food waste can be significantly reduced while maintaining exceptional guest experiences. By sharing their playbooks, we hope to accelerate progress across the sector.” 

H.E. Ms Shaikha N. Alnuwais, Secretary - General at UN Tourism, added: 

“Reducing food waste is one of the most impactful opportunities for tourism to deliver climate action. It cuts emissions, improves resource efficiency, and ensures that food systems generate greater value for destinations and local communities. This white paper demonstrates that progress is already underway, and invites the sector to work together to scale ambition and results.”  

A Practical Guide to Reducing Food Waste in Resorts is available to download here. 

The partnership with Winnow follows a successful pilot AI scheme, in which easyJet holidays and Winnow helped one of its most popular hotel partners, reduce its food waste by 86%.  

ENDS

Notes to editors:

For more information, interview requests or imagery, please contact the team on Holidays.pressoffice@easyjet.com / 01582 280508

About easyJet holidays:  

easyJet holidays, launched in 2019, is a leading package holiday provider operating from the UK, Switzerland, Germany, and France.

In 2025, it took over 3.1 million customers on holiday, providing great value beach and city breaks to more than 10,000 hotels across 100+ destinations in Europe and North Africa. It offers a wide range of holiday types, including its market-leading Luxury Collection with handpicked 5* hotels and expertly curated packages.

ATOL-protected holidays can be booked via its website or 7,000+ travel agents, starting from a £60 deposit per person and including flights, accommodation, 23kg luggage, and transfers on beach breaks. easyJet holidays is ABTA member and offers Ultimate Flexibility with booking changes, a refund guarantee, and Best Price Guarantee.

Crowned Champions of Sustainability, easyJet holidays’ ‘Holiday Better’ strategy focuses on making more sustainable holidays mainstream, minimising tourism impacts, and embedding sustainability in its business. It partners with UN Tourism to develop an ESG framework for tourism, creating tools to measure industry impact on people, planet, and prosperity.

easyJet holidays was also named one of The Sunday Times Best Places to Work in 2023, 2024, and 2025.