• New box office hit The Little Mermaid fuels 216% increase in searches to Sardinia
• Upward trends have also taken off for Sicily, Paris and Granada all of which served as locations for popular TV shows House of the Dragon, White Lotus and Emily in Paris respectively
• easyJet Holidays launches curated list of Jetflix locations for this summer

Fans of the newly released movie The Little Mermaid are flooding online to book their own under-the-sea adventure on the shores of Sardinia, with months of build up to the release driving a 216% increase in search results on the easyJet Holidays website.

As set-jetting gains popularity, fuelled by the prevalence of international settings in popular TV shows and movies, easyJet Holidays has discovered a significant year-on-year increase in searches for destinations providing TV escapism.

Disney’s live-action remake of the iconic animated film, The Little Mermaid is filmed in the Italian island of Sardinia and follows the adventures of the mermaid princess Ariel who is fascinated with the human world and makes a deal with a treacherous sea witch to trade her voice to experience the human world above water.

The Little Mermaid isn’t the only watch fuelling demand for European travel.  Unsurprisingly, the second season of Emmy winning drama The White Lotus has also seen a tourism spike of 198% to Sicily as wanderlusters seek to holiday like wealthy but miserable romantic Tanya McQuoid-Hunt and her put-upon assistant, Portia.

Whilst, the premiere season of House of the Dragon, has inspired die hard ‘Thronies’ to flock to the Spanish city of Granada, which has seen a 132% increase in searches. 

Similarly, the iconic capital of France is seeing unwavering interest year on year as hopeful romantics yearn for their own Emily in Paris experience, recording a 143% increase. Everyone’s favourite murder-mystery of 2022, Glass Onion, has influenced a 122% increase in searches to the Greek Islands.

Even brand-new releases are having an effect on travel bookings, with Paul Mescal fans eager to head en masse to Turkey after watching his coming-of-age drama, Aftersun. The indie film took the world by storm last year during award season and has triggered a reported 162% increase in searches to its iconic location.

In response to this revelation, easyJet Holidays has curated a list of package holidays to the trending destinations to help bring fan-favourite, on-screen experiences to life.

easyJet Holidays set-jetting search data:

• Sardinia, Italy – The Little Mermaid: 216% increase
• Sicily, Italy - White Lotus: 198% increase
• Turkey – Aftersun: 162% increase
• Paris, France - Emily in Paris: 143% increase
• Granada, Spain - House of The Dragon: 132% increase
• Greece - Glass Onion: 122% increase

Paul Bixby, Commercial Director at easyJet Holidays, said: “We all seek escapism through our screens and so it’s no surprise that our favourite TV shows and movies are influencing our travel choices. We always go above and beyond to provide first rate experiences for our customers, so we are thrilled to have curated a range of Jetflix package holidays, so travellers can step into their favourite on-screen moments in trending European destinations.”

easyJet Holidays' ‘set-jetting’ package holidays provide travellers with the opportunity to immerse themselves in the charm of their favourite on-screen worlds. From strolling through the streets of Paris like Emily in "Emily in Paris" to exploring the enchanting landscapes of Sicily as seen in "White Lotus," the travel operator has crafted the perfect Jetflix fix for keen telly-travellers this summer.

For more information and to book an easyJet Holidays set-jetting holiday, please visit: https://www.easyjet.com/en/holidays/jetflix

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For more information, please contact the easyJet Holidays press office on easyjetholidays@taylorherring.com

    

Notes to editors:

About easyJet holidays:

easyJet holidays is the UK’s fastest growing tour operator, having carried 1.3 million people in first fully operational year and named Rising Brand of the Year by Travolution. It offers great-value beach, city and lakes holidays to over 5000 hotels, in more than 100 destinations across Europe, directly through its website and through over 5000 travel agent partners. The ATOL-protected holidays can be secured with a deposit of just £60 per person, including flights, hotel, 23kg luggage and transfers on beach holidays. easyJet holidays is a member of ABTA, and all packages are covered by its Ultimate Flexibility, offering freedom to change a booking, a refund guarantee, and best price guarantee.

Winners of the Sustainable Future Award at the Globe Travel Awards 2022, easyJet holidays has a sustainability strategy focusing on three key pillars – create better holiday choices which is about making sustainable travel affordable and accessible to everyone; keep our holidays special which is maximising the benefits and minimising the negative impacts of travel and tourism, and transform travel for everyone which means embedding sustainability into business decisions and behaviours and driving meaningful change in the industry. Through ongoing collaboration with the University of Oxford, and as a member of the GSTC, easyJet holidays is focused on building its research, partnerships and certifications, and taking action to make a positive impact on the people and places that make its destinations so special.

easyJet holidays has been named one of the Sunday Times Best Places to Work 2023 – being called out as one of the most loved employers and highly commended as a great place to work for LGBTQIA+ employees, as well as being named one of the Best Workplaces in Travel 2022.