• Dancing on Ice and musical theatre star Amber Davies models the eye-catching beach range
• 73% of Brits say it’s now more expensive to have Christmas in the UK as millions of travellers plan to spend the festive period abroad
• A fifth of Brits confess to packing mince pies to enjoy on the beach
• The limited-edition range is available to purchase from Monday 11^th December for £19.99

Millions of Brits are set to flee the cold this December in favour of Christmas celebrations abroad, according to new research – with one sixth (17%) planning a trip to warmer climates over the next month.

A study of 2,000 Brits by easyJet Holidays - 19% agreed that spending Christmas abroad is a cheaper option than celebrating in the UK, as half (47%) say they prefer hot weather and 31% like the idea of sunbathing on Christmas Day.

Half of travellers admit to packing Christmas-themed attire and food as they set off for their holidays. Christmas jumpers top the list of festive favourites to not leave home without (20%). However, the research revealed that 37% say festive knitwear can prove too hot in Europe’s Winter sun resorts.

The insight has prompted easyJet Holidays, the UK’s fastest growing holiday operator, to create a beach-friendly range of Chrimbo clothing, modelled by west end star and upcoming Dancing on ice contestant Amber Davies.

Designed from entirely sustainable materials, the unique new beachwear collection includes a one-piece bathing suit, a spandex two-piece top & shorts combo and a longer-sleeve unisex option.

The limited-edition beachwear is available from the easyJet Holidays website for £19.99 with the price redeemable against future package holidays.   

In collaboration with independent fashion brand Burnt Soul, the new range shakes up traditional festive-wear, keeping it stylish and suited for a heatwave. The eye-catching designs include sunbathing snowmen, surfing reindeer, and sun-kissed Santas, in keeping with the classic Christmas jumper trend.

Three quarters (73%) of those polled say Christmas in the UK is set to be more expensive this year amidst rising living costs, with top 10 destination choices for unbeatable value abroad including Italy, Spain and Cyprus.

The research went on to reveal that Britain’s ‘Noel nomads’ will pack festive food, board games and even decorations as they set off for a Christmas break abroad.

19% of travellers admit to packing mince pies, Christmas puddings (10%) and even panettone (5%) as popular choices for suitcase snacks. 14% will take a board game (with Monopoly topping the list). And for many Brits decorations including mini-Christmas trees (17%), fairy lights (12%) and stockings (13%) are essentials for the packing list. 

Musical theatre and Dancing on Ice star, Amber Davies, unveiled the brand-new beachwear range, modelling the selection’s one-piece swimsuit.

Speaking about the launch, Love Island star Amber Davies, said: “I’ve loved working with easyJet holidays on this unique first of its kind beachwear range – it combines everything I look forward to about Christmas with my love of the beach! I know that winter sun chasers are going to love this launch as much as I do – who wouldn’t want a swimsuit with surfing reindeer!”

Matt Callaghan, Customer Director at easyJet Holidays said: “We know that more and more of our customers are heading on a Christmas getaway as it can provide better value than staying in the UK, but that they will miss the festivities back home. That’s why we’ve decided to launch our brand new Christmas knit themed beachwear collection, made entirely of recycled materials, for those going abroad to keep the festive traditions we love alive.”

Festive film and TV is also crucial for Brits abroad, as a third (36%) say they still watch Christmas movies abroad, and 12% plan to tune in to the King’s Speech on Christmas Day. 33% listen to playlists filled with festive tunes even when enjoying some winter sun.

 

Visit www.easyjet.com/en/holidays/campaigns/christmas-beachwear to find the Christmas Jumper Beachwear range, available from Monday 11^th December at 12pm, with a second drop on Monday 18^th December at 12pm.

 

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For more information, please contact the easyJet Holidays press office on easyjetholidays@taylorherring.com/ 020 8206 5151

 

Notes to editors:

Research conducted by OnePoll in November 2023 of 2,000 UK residents

Burnt Soul are committed to using recycled materials. The material is composed of 82% recycled polyester and 18% elastane.

The recycled polyester, or R-Pet, comes mainly from used plastic bottles. The fabric has excellent coverage and shape retention which makes it perfect for swimwear.

The artwork is digitally printed onto the fabric using non toxic dyes and zero water which only adds to its eco credentials. All the scrap pieces of fabric will be donated to local projects in Bristol.

About easyJet Holidays: 

easyJet Holidays is the UK’s fastest growing tour operator, having carried 1.3 million people in first fully operational year. It offers great-value beach, city and lakes holidays to over 5000 hotels, in more than 100 destinations across Europe, directly through its website and through over 5000 travel agent partners. The ATOL-protected holidays can be secured with a deposit of just £60 per person, including flights, hotel, 23kg luggage and transfers on beach holidays. easyJet Holidays is a member of ABTA, and all packages are covered by its Ultimate Flexibility, offering low deposits, freedom to change a booking, a refund guarantee, and best price guarantee.  

Winners of the Sustainable Future Award at the Globe Travel Awards 2022, easyJet holidays has a sustainability strategy focusing on three key pillars – create better holiday choices which is about making sustainable travel affordable and accessible to everyone; keep our holidays special which is maximising the benefits and minimising the negative impacts of travel and tourism, and transform travel for everyone which means embedding sustainability into business decisions and behaviours and driving meaningful change in the industry. Through ongoing collaboration with the Travel Foundation, the University of Oxford, and as a member of the GSTC, easyJet holidays is focused on building its research, partnerships and certifications, and taking action to make a positive impact on the people and places that make its destinations so special.  

easyJet Holidays has a remarkable team based in Luton, and has been named one of the Sunday Times Best Places to Work 2023 – being called out as one of the most loved employers and highly commended as a great place to work for LGBTQIA+ employees, as well as being named one of the Best Workplaces in Travel 2022.