The leading package holiday company formerly known as easyJet Holidays, has today announced a radical rebrand to easyJet Holibobs.

In a strategic move aimed at connecting with Holibobs lovers from across the UK, the new brand positioning follows extensive market research which revealed that ‘Holibobs’ has been searched over 35 million times on TikTok.

From 8am on April 1^st customers will no longer be able to book a ‘holiday’ – they will have to choose from an extensive choice of holibobs instead.

Marketing experts at the company believe that Holibob, with its jaunty double "b" and carefree o's, is not just a word; it's a clarion call to all those suffocating under the tyranny of old-school vacation lingo.

easyJet Holibobs Chief Holibob officer, said: “We are excited to announce our new Holibobs brand platform which will help form a deep connection with holibob customers whilst targeting wider holibob adopters. Holibobs are for everyone to enjoy and easyJet Holibobs is here to help everyone achieve the holibob of their dreams. Whether you’re looking for a Summer holibob with your huns, a Chrimbo holibob with the hubland and famalam or a spring holibob with BAE - we have just the holibob to make your friends jelly. Amazeballs!’

The rebrand is now live on the company website, as well as its social media channels including Instagram, Facebook, X, TikTok, YouTube and Threads.

For your next package holibob, visit easyjet.com/en/holidays to book your 2024/25 package holiday at the best value.

 

-Ends- 
 

For more information, please contact the easyJet Holidays press office on easyjetholidays@taylorherring.com / 020 8206 5151

Notes to editors:

For more information, interview requests or imagery, please contact the easyJet holibobs team on Holidays.pressoffice@easyjet.com / 01582 525374 or the easyJet Press Office on 01582 525252, log onto www.easyJet.com or follow @easyJet_Press

 

About easyJet holibobs:

easyJet holibobs, which launched in 2019 is the UK’s fastest growing tour operator, having taken almost 2 million people away in 2023. Named Rising Brand of the Year byTravolution It offers great-value beach, city and lakes holidays to over 5000 hotels, in more than 100 destinations across Europe, directly through its website and through over 5000 travel agent partners. The ATOL-protected holidays can be secured with a deposit of just £60 per person, including flights, hotel, 23kg luggage and transfers on beach holidays. easyJet holidays is a member of ABTA, and all packages are covered by its Ultimate Flexibility, offering freedom to change a booking, a refund guarantee, and best price guarantee. In 2024 the holiday provider will also start operating from Switzerland, France and Germany.

 

Winners of the Sustainable Future Award at the Globe Travel Awards, easyJet holibobs has an award-winning sustainability strategy. The tour operator has partnered with the UNWTO to help develop the first environmental, social and governance (ESG) framework for tourism businesses, co-designing a measurement tool that is meaningful and feasible for better monitoring how tourism businesses impact, and depend on, people, planet and prosperity.

 

easyJet holibobs has been named one of the Sunday Times Best Places to Work 2023 – being called out as one of the most loved employers and highly commended as a great place to work for LGBTQIA+ employees, as well as being named one of the Best Workplaces in Travel 2023.