The package holiday provider was honoured for its AI-powered chatbot, launched in 2025, which uses secure, real-time access to booking data to deliver personalised responses to customers at scale.

Having now surpassed one million customer interactions, the easyJet holidays chatbot has been recognised as an industry-leading GenAI Implementation, for its ability to resolve the majority of customer queries without escalation to a human advisor, at significant scale.

The implementation has delivered measurable operational efficiency and cost savings, while also achieving excellent customer satisfaction scores, proving that GenAI can enhance both business performance and customer experience, whilst supporting significant growth.

Stuart Wright, Customer Director at easyJet holidays, commented:

“We’re delighted to be recognised at The AI Awards for the work we’ve done to transform how customers interact with us, using the latest advances in AI.

We’re committed to delivering a brilliant experience at every stage of the journey, from browsing and booking to enjoying time away. Our AI chatbot is a strong example of that commitment. Having now supported more than one million customer interactions, it’s clear that this technology is making a meaningful difference for both our customers and our teams.”

The award highlights easyJet holidays’ leadership in applying generative AI responsibly, at scale, and with clear customer outcomes.

ENDS

About easyJet holidays: 

easyJet holidays, launched in 2019, is a leading package holiday provider operating from the UK, Switzerland, Germany, and France.

In 2025, it took over 3.1 million customers on holiday, providing great value beach and city breaks to more than 10,000 hotels across 100+ destinations in Europe and North Africa. It offers a wide range of holiday types, including its market-leading Luxury Collection with handpicked 5* hotels and expertly curated packages.

ATOL-protected holidays can be booked via its website or 7,000+ travel agents, starting from a £60 deposit per person and including flights, accommodation, 23kg luggage, and transfers on beach breaks. easyJet holidays is an ABTA member and offers Ultimate Flexibility with booking changes, a refund guarantee, and Best Price Guarantee.

Crowned Champions of Sustainability, easyJet holidays’ ‘Holiday Better’ strategy focuses on making more sustainable holidays mainstream, minimising tourism impacts, and embedding sustainability in its business. It partners with UN Tourism to develop an ESG framework for tourism, creating tools to measure industry impact on people, planet, and prosperity.

easyJet holidays was also named one of The Sunday Times Best Places to Work in 2023, 2024, and 2025.