easyJet launches Korean bespoke beauty in the skies

  • easyJet has launched an exclusive K-beauty box, now available to customers as part of its onboard shop

  • The bespoke, multi-brand box has been created exclusively for easyJet customers to bring one of the world’s fastest growing beauty trends to the skies

  • easyJet is the first and only European airline offering a bespoke K-beauty box to customers

easyJet has announced the launch of a brand-new Korean beauty box, now available onboard, becoming the first airline in the UK and Europe to offer a bespoke, multi-brand K‑beauty product created exclusively for its customers.

Developed in partnership with Luneia Brands and now available on easyJet flights, the “Passport to K‑Beauty” box brings together a curated edit of some of the most sought-after Korean skincare brands and products, giving passengers a unique opportunity to indulge in self-care at 30,000 ft and beyond

The set offers a complete six-step routine, including a mask, cleanser, toner, serum, cream and as all skincare enthusiasts know, every routine ends with SPF, especially important whilst travelling. The bespoke box includes a range of hero products from leading Korean brands including Beauty of Joseon, Skin1004, Thank you Farmer and Axis-Y , all cased in a waterproof cosmetics bag to keep products travel friendly and beach ready.

With a retail value of £76, the beauty box is available onboard for just £44, giving easyJet customers the opportunity to discover one of the world’s fastest growing beauty trends in a convenient set.

The airline already offers k-beauty products across their ‘CAFE SHOP’ onboard range, including the viral Biodance Bio Collagen Real Deep Mask, which has been a best seller onboard flights since its launch and demonstrates the growing popularity of the trend and led to the development of easyJet’s k-beauty box with Luneia brands.

Russell Braterman, Inflight Retail Director at easyJet, said:

“We’re always looking for new ways to enhance our onboard experience and bring customers the latest trends in a way that’s exciting and accessible. K‑beauty is one of the fastest-growing movements in beauty right now, and we’ve already seen fantastic demand from customers through products like the Biodance Bio‑Collagen Real Deep Mask.

“The launch of our exclusive K‑beauty box builds on that success, giving customers the chance to experience a complete routine from some of the most talked-about brands in one convenient, great-value set that’s only available on easyJet.”

Luneia Brands said:

“We are delighted to partner with easyJet to bring the first exclusive multi-brand K-Beauty box to the skies. K-Beauty continues to be one of the fastest-growing beauty categories globally, driven by innovative formulations, effective ingredients and a growing appetite for results-led skincare. We created the Passport to K-Beauty box to make discovering these exceptional brands simple, accessible and fun for travellers, introducing customers to some of Korea's most exciting skincare innovations in one convenient collection.”

K‑beauty has rapidly evolved into a global phenomenon, In the UK alone it is one of the most influential forces shaping beauty purchasing, with sales growing fivefold year on year, with one Korean skincare product selling every 11 seconds at Boots*.

Ingredient-led formulas, friendly price points and transparent labelling are the key reasons British shoppers keep coming back and in 2026 high street retailers are looking to expand their K-beauty UK ranges, with easyJet the first European airline to offer a bespoke K-beauty set.

The launch highlights the scale and strength of easyJet’s total inflight retail operation, comparing in size to leading high street UK retailers such as Space NK, while being significantly larger than The Body Shop’s UK retail market.

For further information, please contact the easyJet Press Office on 01582 525252 or log onto www.easyjet.com/en/news

Notes to editors

* Data sourced from the Boots 2026 Beauty and Wellness Trends Report, March 2026

About easyJet

easyJet is one of Europe’s largest airlines offering a unique and winning combination of the best route network connecting Europe's primary airports with great value fares and friendly service.

easyJet flies on more of Europe’s most popular routes than any other airline and carried 100 million passengers in 2025. The airline has over 350 aircraft flying on over 1,200 routes to more than 160 airports across 35 countries. Over 300 million Europeans live within one hour's drive of an easyJet airport.

easyJet aims to be a good corporate citizen, employing people on local contracts in nine countries across Europe in full compliance with national laws and recognising their trade unions. The airline supports several local charities and has a corporate partnership with UNICEF which has raised over £17m for the most vulnerable children since it was established in 2012.

In 2022, easyJet published its roadmap to net zero by 2050. The roadmap, which also features a combination of fleet renewal, operational efficiencies, airspace modernisation, Sustainable Aviation Fuel and carbon removal technology, has set an ambitious interim carbon emissions intensity reduction target of 35% by 2035, validated by the Science-based targets initiative (SBTi). The airline’s ultimate aim is to fully transition its fleet to zero carbon emission technology, which it will achieve through a number of strategic partnerships including with Airbus, Rolls-Royce and GKN Aerospace Solutions. Since 2000, the airline has successfully reduced its carbon emissions per passenger, per kilometre by one-third.

Innovation is in easyJet’s DNA – since launching over 30 years ago, easyJet changed the way people fly to the present day where the airline leads the industry in digital and operational innovations to make travel more easy and affordable for its passengers.

In 2023 easyJet was named by TIME as one of the World’s Best Companies and a Leader in Diversity 2024 by The Financial Times.