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Harmony of the blue and green in Istria

The largest peninsula in the Adriatic Sea offers much more than sun and wonderful beaches set along 450 km of coastline. With its countless natural and cultural attractions, it is one of the best kept secrets in Europe and a destination definitely worth visiting.


Istria is home to notable cultural attractions such as a first-century amphitheatre in Pula and the sixth-century Euphrasian Basilica in Porec, a UNESCO World Heritage site.

landscape of Istria at night

Amongst the wonders of Istria, there are lots of sports and activities to take part in: enjoy sailing, exploring beautiful reefs, exploring caves and shipwrecks, trekking, riding, paragliding, playing tennis or golf.... For those who’d prefer to discover the amazing scenery by bike, this peninsula has about sixty trails along the coastline, through woods and small medieval towns.

Biker riders in Istria

No less than 50 beaches and 3 marinas have been awarded Blue Flag status, an international symbol for clean seacoast and adequately equipped beach. This peninsula hosts two new outdoor water parks which are packed full of fun for kids (and adults) of all ages.

Couple on decking at night

Its hinterland is a truly magical place, with picturesque hill towns, impregnable-looking castles and hidden medieval frescoes, and hardly anywhere is more than an hour’s drive from the sea. Istria is well known for fabulous wines and olive oils with both winning international awards in recent years: The European Best Destinations organisation, has selected Istria amongst the top 10 wine destinations in Europe for 2016 and Flos Olei, acknowledged as the most comprehensive guide to the world’s best extra virgin olive oils, named Istria as the world’s best olive oil region in 2016, 2017 and 2018.

Garden lunch party

Istria offers a wide range of places to stay: 160 hotels and resorts, 90 Small & Boutique Hotels, 65 Camping sites on the beach and more than 84,000 beds in private villas and apartments. Get the celebrity treatment with world-class service at Adults Only hotels or stay like in paradise on a tiny traffic-free island. Travelling with children? No problem, spend a perfect holiday in one of the new resorts for families.

birds eye view of coast in Istria

Fly from 3 UK airports to Pula, Istria’s own international airport, with a flight time of just two hours.

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