• ‘nextGen easyJet’ relaunches the brand identity for Europe’s leading airline

• A new integrated brand campaign will launch from this month, including a 60” film for TV to inspire holiday makers to rediscover Europe in this post-pandemic era of travel

easyJet has today launched ‘nextGen easyJet,’ a new integrated brand campaign designed to inspire holiday makers and welcome customers back to the skies. Devised by creative agency of record, VCCP London, marks the airline’s first new pan-European campaign since the pandemic began. The campaign is comprised of TV advertising, print, social and digital executions across the UK and core markets in Europe.  

As Europe opens up, signalling a return to restriction-free travel, the fresh new brand direction has been inspired by jetsetters’ craving to experience Europe and make up for lost time. ‘nextGen easyJet’ sets out the brand’s ambition to inspire travel and all it has to offer, as well as showing that easyJet is back, better than ever, and is pioneering the next generation of travel for all.

easyJet is the original democratiser of travel and beyond its famous low fares has continue to challenge itself and the industry to pioneer positive change, whether that’s championing diversity and inclusion for its people and customers alike, or for leading the way on ambitions to decarbonise aviation. Now, ‘nextGen easyJet’ will set the airline off on a new journey that’s not only easy and affordable but champions and acts on the values that its customers share - and with it, engage with conscious consumers who are passionate about the depth of experiences Europe has to offer.

‘nextGen easyJet’ connects customers to the people they love, new and diverse cultures and unforgettable experiences, all whilst continuing to drive initiatives for greater inclusivity in the industry and taking action towards a zero-emission future, offering its customers a world of possibilities - not just flights.

At the heart of the new campaign is a 60” edit film, capturing the magical spirit of going on holiday, which will go live in the UK on 25 March 2022. Directed by Nick Ball, who has worked on campaigns such as ‘For When it’s Time’ for Extra and ‘Money Calm Bull’ for Money Supermarket. The fantastical film opens with easyJet cabin crew leading a ‘flock’ of passengers down a runway. With their help, the passengers prepare for take-off, gathering pace on the tarmac until they lift off, physicallly taking flight  to their dream destinations. The playful story culminates with an easyJet plane appearing, pilots guiding the flight into the sunset, and unveiling the hero strapline; ‘nextGen easyJet’.

The campaign highlights easyJet’s ongoing work as Europe’s only major airline to offset carbon emissions from the fuel used for all its flights at no extra cost to customers, while it works alongside industry partners to accelerate the development of zero-emission technologies, as well as its commitment to championing greater diversity and inclusivity for the aviation industry.

 Richard Sherwood, easyJet Customer and Marketing Director says:

“easyJet has always been restless. Since our beginnings we have been a disruptor and continue to challenge ourselves and the industry to ask: ‘what’s next’? More than ever, consumers are looking for brands that they trust and share the same values with, and while we see that there is pent up demand to travel across Europe, with many wanting to make up for lost time and enjoy all of the experiences travel has to offer, people don’t want to enjoy travel at any cost.

“Consumers want to know they are flying with a safe and responsible company, who champions and takes action to lead the way with environmental, social and inclusive initiatives that drive positive change for our planet and communities, for its people and customers – that’s nextGen easyJet.

“Through our new brand identity, we want to empower customers with the knowledge and choices to fulfil their aspirations as nextGen travellers, by working towards a future where it’s possible to fly without leaving a footprint, creating an inclusive and diverse business that’s driven to shape nextGen travel, all while keeping holidays easy and affordable for our customers and communities where we fly. 

“We’re looking forward to bringing customers along with us on this next journey, where the possibilities are endless.”

David Masterman, Creative Director VCCP added:

“There aren't many things we've missed as much as travel these past couple of years. Its importance has never been more apparent. easyJet are doing amazing things with a view to the future and this campaign is how we're going to talk about those things.”

Supporting the ‘nextGen easyJet’ campaign film easyJet has also revamped its visual brand identity as a nod to this new era. Designed to disrupt the aviation category and cement its recognisable brand personality, the new easyJet visual world follows a ‘cyan bias’ whereby all key assets across Social, OOH, Press, CRM and easyJet’s owned channels will now exhibit contrasting blue and orange tones, synonymous with the easyJet brand, allowing the ‘nextGen easyJet’ audience to feel a part of the new easyJet experience.

The fully integrated, pan-European brand campaign launches on TV and across AV, OLV, VOD, social and Display in the UK from Friday 25 March 2022, with all the media buying and planning being undertaken by OMD, and will follow in key European markets including France, Italy, Germany and Switzerland.

-Ends-

For further information, please contact the easyJet Press Office on 01582 525252, log onto www.easyJet.com or follow @easyJet_Press. For VCCP enquiries, please contact Tess Murray, Group Communications Manager at VCCP at tmurray@vccp.com.

·        Watch the film

·        Download the stills

About easyJet

easyJet is Europe’s leading airline offering a unique and winning combination of the best route network connecting Europe's primary airports, with great value fares and friendly service.

easyJet flies on more of Europe’s most popular routes than any other airline and carried more than 96 million passengers in 2019 – more than 16 million travelling for business. The airline has over 300 aircraft on nearly 1000 routes to more than 150 airports across 35 countries. Over 300 million Europeans live within one hour's drive of an easyJet airport.

easyJet aims to be a good corporate citizen, employing people on local contracts in eight countries across Europe in full compliance with national laws and recognising their trade unions. The airline supports several local charities and has a corporate partnership with UNICEF which has raised over £14m for the most vulnerable children since it was established in 2012.

The airline takes sustainability seriously and is committed to reaching net-zero carbon emissions flying by 2050. Together with its partners, including Airbus, Rolls-Royce, Cranfield Aerospace Solutions and Wright Electric, easyJet is working to accelerate the development of zero-emission aircraft technology. In the meantime, the airline is offsetting the carbon emissions from the fuel used for all its flights, at no additional cost to its customers, and only supports projects that are certified by Gold Standard or the Verified Carbon Standard, internationally recognised certification schemes. In addition, easyJet continues to renew its fleet, operate efficiently, and aims to fill most of its seats. Since 2000, over a 20-year period, the airline reduced its carbon emissions per passenger, per kilometre by over one-third, and aims to bring this down further.

Innovation is in easyJet’s DNA – since launching over 25 years ago, easyJet changed the way people fly to the present day where the airline leads the industry in digital, web, engineering and operational innovations to make travel more easy and affordable for its passengers.

About VCCP

VCCP is an international integrated communications agency, founded in 2002 on the principles of simplicity, collaboration, un-preciousness and integration around ideas rather than channels.

We are the challenger agency for challenger brands and transform the fortunes of our clients by challenging and disrupting the categories they operate in.

With offices in London, Madrid, New York, Prague, San Francisco, Shanghai, Singapore and Sydney, VCCP produces award-winning work for clients including Walkers, O2, comparethemarket.com, easyJet, Domino’s, Canon and Cadbury.

Campaign Credits

CAMPAIGN TITLE: nextGen easyJet CLIENT: easyJet ADVERTISING AGENCY: VCCP CREATIVE DIRECTOR: David Masterman SENIOR COPYWRITER: Pip Bishop SENIOR ART DIRECTOR: Chris Hodgkiss

AGENCY PRODUCER: Alessia Small PLANNER: Stefan Siedentopf BUSINESS LEAD: Olivia Packshaw ACCOUNT TEAM: Emma Harvey & Poppy Brookes

DESIGNER: Tom Loach

MEDIA BUYING AGENCY: OMD MEDIA PLANNER: OMD PRODUCTION COMPANY: Blink

DIRECTOR: Nick Ball

DOP: Seamus McGarvey  PRODUCER: Ewan Brown

EDITOR: Leo King at Stich Editing 

EDITING ASSISTANT: Luke Anderson at Stitch Editing

VFX POST-PRODUCTION COMPANY: Swiss

COLOURIST: Matthieu Toullet at The Mill London

FINISHING: Loredana Gangemi at The Mill London

POST-PRODUCTION PRODUCER: Edwin Elkington at The Mill London

SOUND DESIGNER: Ben Gulvin at Wave

MUSIC COMPANY: Finger Music 

BUSINESS AFFAIRS: Alexia Collins