easyJet is undisputed leader in airline value

When it comes to delivering cost-effective travel without compromising customer satisfaction, easyJet leads the UK market. According to the highly anticipated UK Airline Rankings 2026 report by YouGov, easyJet has been officially ranked as the #1 airline for Value, securing a leading net score of 26.3. This places the brand significantly ahead of competitors in the value-driven travel sector.

For millions of British travellers, brand health and relevance are key indicators of trust. easyJet's dominance in the value category highlights a successful commitment to providing accessible, high-quality travel options during a time when consumers are making deliberate, highly scrutinized choices about where they spend their money.

Rank

Airline brand

Value (net score)

1

easyJet

26.3

2

Jet2.com

19.1

3

TUI Airways

8.1

4

Emirates

6.6

5

Virgin Atlantic

5.5

6

KLM

4.5

7

Singapore Airlines

4.2

8

British Airways

3.8

9

Qatar Airways

3.7

10

Norwegian

2.8

Source: YouGov plc, 2026, © All rights reserved

YouGov BrandIndex, April 1, 2025 – March 31, 2026. UK nat rep n> 25,900.

Value question: “Which of the following brands do you think represents GOOD/POOR VALUE FOR MONEY?”

easyJet is top choice for future travelers across generations

easyJet is not just winning on price; it is capturing the attention of the entire UK market. The YouGov report reveals that easyJet is the most considered airline brand for several key demographics planning to travel in the next 12 months:

  • #1 for Gen Z: 52.8% consideration.

  • #1 for Gen X: 52.5% consideration.

  • #1 for Baby Boomers+: 47.8% consideration.

Source: YouGov plc, 2026, © All rights reserved

Overall, 51.7% of all future UK travelers are considering easyJet for their next booking, making it the top low cost airline considered nationwide. Furthermore, easyJet is one of the most improved airlines in the UK, seeing a robust +2.6 percentage-point year-on-year increase in consideration among future travelers.

Who is the modern easyJet customer?

The 2026 data provides a clear picture of the modern easyJet passenger. Currently, an impressive 58% of the British public are either current or former easyJet customers.

These travelers are highly active and passionate about exploring new destinations. According to YouGov Profiles data:

  • 64% state they are passionate about traveling.

  • 56% prefer city breaks and short trips.

  • 48% belong to the Millennial or Gen Z demographics.

  • 20% enjoy multi-centered holidays spanning multiple locations.

Source: YouGov plc, 2026, © All rights reserved

Customer satisfaction remains a highly performing metric for easyJet, sitting at a solid 26.6 index score among its customer base.

A clear flight path forward for easyJet

As the travel industry navigates complex geopolitical shifts and rising operating costs, easyJet’s ability to convert awareness into intent remains exceptionally strong. With an unrivalled reputation for value and a rapidly growing appeal across younger generations, easyJet is perfectly positioned to remain the go-to carrier for British travellers in 2026 and beyond.

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