As easyJet celebrates its 30th anniversary, new polling by YouGov has positioned the airline as best in class for value and customer satisfaction in the low-cost airline sector, underscoring a long-standing reputation for delivering standout affordability without compromising customer experience.

Three decades after easyJet took to the skies for the first time, YouGov's new Brand Index showcases how the orange brand has grown into a household name, with easyJet ranking in poll position both for awareness and consideration.

However, easyJet also significantly outperforms competitors on value and satisfaction, as well as being the most recommended low-cost airline in the market. easyJet scores 26.2 for value – almost 20 points ahead of the industry average. Similarly on satisfaction, it scores 25.3 compared to a budget airlines industry average of 5.7.

Source: YouGov plc, 2025, © All rights reserved

Data Source: YouGov BrandIndex, 10 November 2025

Is easyJet considered trustworthy?

Standing out is half the battle, and easyJet has achieved an incredible 94.1 Awareness score, meaning almost everyone knows the brand. But awareness means nothing without trust.

easyJet scored a robust 9.5 in 'Brand health', significantly outperforming the wider airline industry average of 7.6. This is an even greater achievement considering that the average score for other budget airlines is in the negatives at -2.8. This gap proves that for easyJet, "low cost" still means high standards.

Is easyJet considered good value?

easyJet has always maintained that value for money is its greatest asset, and the public clearly recognises this. The airline’s Value for Money score stands at 26.2, which is miles ahead of the industry average of 4.2 and dominates other budget carriers, who average just 6.3.

This perception feeds directly into customer happiness. The Satisfaction score is 25.3, dwarfing the budget airline average of 5.7. It is validation that the airline's operational resilience and route network are delivering exactly what passengers need.

The First Choice for Flyers

Perhaps the most important metric for growth is Consideration—when people are planning their next holiday, who do they think of first?

The data shows that easyJet is the overwhelming favorite, achieving a Consideration score of 40.7. For context, the average for low-cost airlines is 17.8. This means that when the British public looks to book a flight, they turn to easyJet more than twice as often as they turn to the average competitor.

Furthermore, the Recommend score (12.8) remains solidly positive, contrasting with the negative average (-2.1) of low-cost rivals.

Here’s to the Next 30 Years

These numbers are a testament to the hard work of the pilots, cabin crew, engineers, and ground staff who work tirelessly to keep the orange fleet airborne. As the airline enters its fourth decade, easyJet does so with the strongest brand health in its sector and a loyal customer base.