Why fly to Gothenburg?
Stylish, laid-back and warmer than freshly baked cinnamon buns, Sweden’s second-largest city is fast becoming one of Europe’s most sought after weekend destinations.
In life and in fiction there’s nothing more enticing than the underdog. But while Stockholm has traditionally been the go-to for nordic adventures, Gothenburg is enjoying a much-needed revival. The bustling city has borrowed all of Berlin’s “cool” but maintained all the friendliness of a small town. It was recently voted the most socialable city in Europe and it’s little wonder as you explore the liberal, creative and refreshingly unpretentious neighborhoods of the city.
Travellers can jump on a bike or a take one of the charming blue and white trams to explore the cities boroughs including the hip area and former red-light district Rosenlund. It is often referred to as Gothenburg’s answer to New York’s Meatpacking District, only here it is known as the fish-packing district, thanks to the nearby fish market. Given the city’s position near the coast visitors are guaranteed seafood delights all year round. The city itself has seven Michelin stars and eateries service organic seasonal produce as a way of life rather than a passing trend. Given its proximity to the icy waters of the North sea fish and world class oysters are available all year around with plenty of colourful food trucks to sample the cities many seafood specialties. Feskekorke, which quite literally translates to "fish church" is where fishmongers have been hawking their freshest wares for almost 200 years.
Given it’s size Gothenburg is overflowing with parks. The main draw card, Slottsskogen is a giant 137 hectare haven in the middle of the city which comes a long with a year-round petting zoo. Not too far away is the neighbourhood of Haga where you can find cinnamon buns as big as your face. It is an area famous for its take on traditional Swedish kanalbull.
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