{"id":4800,"date":"2026-08-06T15:24:36","date_gmt":"2026-08-06T15:24:36","guid":{"rendered":"https:\/\/ezjcloud.com\/traveller\/?p=4800"},"modified":"2026-08-06T15:25:01","modified_gmt":"2026-08-06T15:25:01","slug":"fishbrain-fishing-stockholm","status":"publish","type":"post","link":"https:\/\/www.easyjet.com\/en\/traveller\/sweden\/stockholm\/fishbrain-fishing-stockholm","title":{"rendered":"How fishing became cool (with the help of a Swedish social network)"},"content":{"rendered":"<p>F<span data-contrast=\"auto\">irst<\/span><span data-contrast=\"auto\">\u00a0came the colouring books. Then the \u2018mindful\u2019 craft projects. Then meditation\u00a0apps, wild swimming and a brief flirtation with sound baths. Now there\u2019s a new must-try hobby that promises to impress our peers and soothe our frazzled brains. Here\u2019s the hook: fishing is cool now.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>While it\u2019s long been one of the world\u2019s biggest participation sports,\u00a0in the last year your granddad\u2019s favourite pastime is reeling in a new crowd.\u00a0Celebs\u00a0including David\u00a0Beckham, Emma Watson and Rita\u00a0Ora\u00a0have all declared their love for a spot of angling or fly-fishing. There are glamorous fishing\u00a0influencers, like 30-year-old\u00a0<a href=\"https:\/\/marinagibsonfishing.com\/\">Marina Gibson<\/a>, who has 55,000\u00a0Instagram\u00a0followers hanging on her every catch. And now growing numbers of\u00a0millennials\u00a0and\u00a0gen\u00a0Z-ers\u00a0\u2013 particularly young women \u2013 are picking up a rod as a way to switch off, unwind and reconnect with nature. It\u2019s wellness in waders.<span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fancy hooking up online with other anglers near you? A new Scandi app is making fishing big news this year. We try it out, but will we become a fisherman\u2019s friend?  <\/p>\n","protected":false},"author":1,"featured_media":4811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[1],"tags":[618,619,479,777],"class_list":["post-4800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-boating","tag-fishing","tag-great-outdoors","tag-mindfulness","destinations-stockholm","destinations-sweden","subcategories-adventure-sports","subcategories-outdoors","subcategories-sailing","inspirations-adventure"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How fishing became cool (with the help of a Swedish social network)<\/title>\n<meta name=\"description\" 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