Take a short bus ride to nearby Inezgane, around 13km south of Agadir, where all things Moroccan can be purchased at the souk or the silver arcade.

Shopaholics can combine a stroll along the waterfront with a shopping spree at the trendy new marina with its little boutiques and Zara store.

For a piece of hidden Moroccan treasure to stow away in your luggage, head to the Ensemble Artisan, where a group of Moroccan craftsmen display their gorgeous handicrafts, accessories and knick-knacks (Avenue du 29 Fevrier).

Tucked away in the back streets of Agadir, this warehouse is like an Aladdin's cave of all things Moroccan (Complexe Artisanal Arousat Eljanoub, 23 Abis Lot Municipale, Quartier Industriel, tel: 0528 220 948).