Few coastal towns can match the picture postcard beauty of Positano. Nestled in the iconic Amalfi Coast, the vertical town is pure sophisticated charm. Lemon, pink, and peach houses spill down the lush green hill, at the foot of which waits the delightful Spiaggia Grande beach – complete with red and white striped vintage loungers and parasols. The Church of Santa Maria Assunta overlooks the beach, its gold-tiled dome sparkling in the sun. You’ll also find plenty of beauty Beauty also lives inland, in the steep cobbled streets zig-zagging around the buildings. Designer boutiques, artisan shops, quintessentially Italian cafes and delicious restaurants whose aromas draw you in before even looking at the menu await you on your next getaway.
Self-confessed fashionistas, dedicated foodies and hedonist personalities are not the only ones who will fall in love with the glitz and glamour of Positano. Nature lovers and water sports enthusiasts are also well catered for. The pebbly Spiaggia del Fornillo beach is home to a diving school, while the famous Trail of the Gods takes you on a journey of discovery through the rugged landscape of the striking Amalfi Coast. Nightlife here, like everything else, is a low-key – yet elegant – affair. Sipping cocktails on the beach while you watch the sun go down, or having dinner before dancing the night away at the ultra-chic Music on the Rocks are the two best ways to get your party fix.
Positano welcomes holidaymakers from all walks of life. Incredibly romantic and understatedly elegant, Positano’s charm will warm its way into your heart and stay there.
Another popular destination among tourists, Sorrento is just a half hour drive from Positano. The picturesque clifftop town is surrounded by the Gulf of Naples on one side and Mount Vesuvius on the other, offering visitors a wealth of lush natural landscape to explore. The town itself is a captivating maze of winding, narrow streets leading to open squares lined by vine-covered buildings. The historic centre is a paradise for culture vultures, while day trips to the ancient city of Pompeii are a must-see experience.
Head east and you’ll reach charming little Amalfi, the namesake of Italy’s most famous coast. With its sun-drenched piazzas, welcoming small beach and peaceful atmosphere, it’s a great spot for families to kick back and relax. There’s not much by way of historic buildings – most of them sank into the sea in the fourteenth-century earthquake that shook the then large town. And yet, despite the lack of historic landmarks, Amalfi is a UNESCO World Heritage Site, a testament to its captivating beauty.
Whether you visit Capri for the day or spend a weekend exploring its secrets, the trendy island is a must-visit during your time in Positano. Just like the stars of Hollywood’s Golden Age who so favoured Capri’s sun-drenched beaches and colourful buildings, Capri is pure sophistication blended with beautiful elegance. Once you get away from the designer boutiques and swish cafes, there is plenty of charming – and affordable – places to discover.
Relax at the beach
Positano has two pretty beaches to sit back and soak up the sun. The main one, Spiaggia Grande, is a long stretch of coarse sand kissed by azure waters. Little boats, comfy loungers and parasols line the sand, while a promenade filled with restaurants and cafes runs along it. Here you can jump on a boat to Capri or the pretty Grotta dello Esmeraldo. Spiaggia del Fornillo is smaller and stretches to the west, home to a diving school offering courses and maritime excursions for all levels.
Get your culture fix
Positano’s history speaks through its vibrant cobbled streets, where buildings of old stand proudly. The main one is the Church of Santa Maria Assunta, whose golden dome beckons above the beach. Classic lines, cherubs resting in the grand arches and a thirteenth century Black Virgin are just some of the delights waiting inside. The ruins of Pompeii are not too far away, a must visit for history lovers.
Follow the Trail of the Gods
Getting to the start of the hiking path will feel like a hike in itself, as you have to climb the steep steps and narrow streets of Positano. The Trail of the Gods is definitely worth it, with the hike taking you high into the lush green hills, with the Amalfi Coast as backdrop, all the way to the hamlet of Nocelle before exploring the coast of Bomerano.
Shopaholics are spoilt for choice when it comes to Positano. Need a new wardrobe and have a bit of cash to spare? Head to the designer boutiques and get a pair of made-to-measure sandals. Once you’re done splashing out, fill your brand new Louis Vuitton with pretty souvenirs, like one of the famous hand painted bottles of Limoncello typical of the area.
Neapolitan cuisine blends Mediterranean style with Italian flavours to create a unique gastronomy few places can match. After all, it was the Neapolitans who invented pizza – and for that, we thank them. A slice, or fourteen, of the cheesy delight, is a must during your trip to the Neapolitan Riviera, but there are other tasty dishes native to the region you must try. We recommend a simple, yet mind-blowing, spaghetti with clams.
From upmarket fine dining to affordable seafood by the beach, Positano’s restaurant selection has something to suit even the fussiest of eaters. Savour a glass of wine and nibbles at the Conwinum wine bar.
Visit Positano and fall in love with this Neapolitan paradise. A sophisticated oasis bursting with Italian charm, it will definitely be a holiday to remember.
Booking your holiday to Positano with easyJet holidays is a sure way to get to this beautiful spot hassle free. Best of all, you can save on your holiday when you book your flight and hotel with easyJet holidays.
If Positano isn’t for you, have a look at more Neapolitan Riviera destinations for something that suits you.