The K16 surf shop in Shopping Center Americas sells everything you need to get you started riding those waves. Novices fear not, as the shop even offers top-notch surfing lessons catering for all levels of expertise.

Enjoy the sales at El Corte Inglés, situated in Santa Cruz, which sells a wide range of products all under one roof and is situated a few metres from the architecturally acclaimed auditorium, so well worth a visit (tel: 922 849 400).

The coastal town of El Médano, famed for its surfing atmosphere, holds an arts and crafts market every Saturday morning from 9am-2pm. Situated on the beachfront in the main plaza near Hotel Medano, its bohemian atmosphere attracts big crowds.

The Sunday market at Los Cristianos is a real crowd-puller, famed for its wide selection of goods, including local artifacts, beachwear and much more. Arrive early to avoid the crowds. Situated near the Gran Arona Hotel (tel: 922 713 246).