Take a short bus ride to nearby Inezgane, around 13km south of Agadir, where all things Moroccan can be purchased at the souk or the silver arcade.

Shopaholics can combine a stroll along the waterfront with a shopping spree at the trendy new marina with its little boutiques and Zara store.

Tucked away in the back streets of Agadir, this warehouse is like an Aladdin's cave of all things Moroccan (Complexe Artisanal Arousat Eljanoub, 23 Abis Lot Municipale, Quartier Industriel, tel: 0528 220 948).

Moroccan leather, especially lamb's leather, is among the best in the world and nowhere does it better than Drugstore Galerie Artisanal. Made-to-measure orders for leather clothing can be ready within a speedy 24 hours (91 Avenue Hassan II, tel: 052 884 2495).